The Impetus Behind the Project

Several factors contributed to the need for the project. Lake Lure and Chimney Rock Village did not have a consistent logo/marketing look in recent times, though in its history, the communities were promoted in marketing pieces designed to appeal to an affluent customer desiring a luxury destination in North Carolina Mountains.

As the two communities emerged, each maintained a separate identity. Consequently, the two communities did little to no cooperative marketing to cross-promote their destinations even though they offer a complementary appeal.

Additionally, the developing changes with Chimney Rock State Park, the NC DOT Comprehensive Transportation Plan, and the Town Center Master Plan reinforced the need for both communities to work to improve cooperatively, refine, and co-market the area as one of Western North Carolina’s most unique destinations.